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Jameson Bar Raid

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Introduction
#LeConviviland at RYU became the epicenter of an unforgettable night, as attendees were spirited away into the vibrant heart of Irish Pub Culture. The event, hosted by Jameson, transformed the venue into a hub of excitement, camaraderie, and electrifying entertainment, promising an evening of memorable celebrations.

Immersive Experience
The event’s ambiance was set ablaze by DJ Pasha’s beats, igniting the dance floor and ensuring an energetic vibe that kept the crowd enthralled throughout the night. Jameson MY ROUND Bar was the cornerstone, ensuring a continuous flow of signature cocktails that tantalized the taste buds and added to the festive atmosphere.

Unifying Moments
The excitement peaked with Jameson Bowling, a unique and engaging activity that brought everyone together. Amidst the laughter and camaraderie, attendees bonded over friendly games, creating unforgettable moments and fostering a sense of unity among guests.

A Toast to Unforgettable Memories
As glasses clinked and laughter echoed, #LeConviviland became a haven for creating memories that would last a lifetime. The event encapsulated the essence of celebration, joy, and togetherness, elevating the experience beyond a mere gathering to a night of pure delight and connection.

Conclusion
#LeConviviland’s celebration, curated by Jameson at RYU, exemplified the brand’s commitment to creating immersive and unforgettable experiences. The event seamlessly blended Irish Pub Culture with modern entertainment, bringing people together for a night of exhilarating beats, delightful cocktails, and unifying activities. As attendees raised their glasses to the moments that truly matter, the evening marked a testament to the power of community, camaraderie, and the art of crafting enduring memories.

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Uncategorized

Air Space Branding

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Introduction
Within the domain of liquor beverage retail, the environment lacks the strategic design typically seen in large format retail chains and electronics showrooms such as Croma or Reliance Digital. The prevalent issue arises from cluttered displays, featuring multiple brands across various categories and SKUs, creating a chaotic shopping experience for consumers.

Objective
The primary aim was to secure the most prominent display for PRI brands amid the cluttered retail space. This endeavor required a fusion of retail space planning and innovative technology to enhance the overall consumer shopping experience while simultaneously boosting partner satisfaction through premium solutions.

Challenges
The existing retail landscape posed challenges, primarily due to cluttered displays and obscured visibility of brands. Additionally, conventional marketing tools like edge-lit signages and periodic campaign materials failed to offer the desired impact in this competitive setting.

Proposed Solution
To address these challenges, a comprehensive evaluation was conducted, identifying the shop entry as the most visible and impactful spot for brand visibility. Recognizing the entry’s unparalleled visibility across walk-in and non-walk-in outlets, the focus shifted towards optimizing this prime real estate.

Innovative Implementation
A modular design was conceptualized based on the available shop facia. Advanced screens, centrally controlled via Wi-Fi programming, were strategically installed in the identified airspace. This implementation not only ensured optimal utilization of space but also facilitated dynamic content delivery in real-time.

The Enabler: Airspace Branding
This innovative approach allowed for multi-brand campaigns, leveraging both rich media and static images for efficient communication. The introduction of ‘live’ promotions, enabling real-time changes based on sales performance or specific brand objectives, revolutionized the retail landscape.

Advantages and Impact
The dynamic screens replaced traditional, static marketing tools like MDF cut-out standees or paper POS, offering scalability across multiple outlets. The automated nature of content updates significantly reduced the need for manual intervention, optimizing resource utilization while ensuring consistent and impactful brand communication.

Conclusion
The implementation of Air Space Branding emerged as a game-changer in the cluttered liquor beverage retail space. By leveraging technology and strategic placement, this approach not only elevated brand visibility but also enhanced consumer engagement, leading to increased Return on Investment (ROI) for individual brands and significantly amplifying Opportunity To See (OTS) metrics.

This solution, characterized by its agility, scalability, and cost-efficiency, showcases the transformative power of innovative branding strategies within retail spaces, setting a new standard for consumer-centric experiences in the industry.

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Jägermeister

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Introduction

Jägermeister, the iconic herbal liqueur, orchestrated an exclusive cocktail session aimed at inviting its fervent admirers to embark on an ice-cold exploration of its renowned flavors. The event, spearheaded by master mixologist Yangdup Lama, offered an unparalleled experience featuring Jäger’s signature serves alongside delectable canapés.

Event Highlights

The focal point of this captivating affair was the tasting session led by the esteemed mixologist. Guests were treated to an immersive journey through the distinct offerings of Jägermeister, including the classic Jägermeister Original, the sophisticated Jägermeister Manifest, and the innovative Jägermeister Cold Brew Coffee – all meticulously served at an optimal temperature of -18°C.

Exploring Jägermeister’s Complexity

Throughout the session, participants delved into the intricate blend of 56 herbs and spices that contribute to Jägermeister’s unparalleled and unique flavor profile. The tasting experience highlighted the intricate botanical base that forms the essence of Jägermeister, accentuated when expertly incorporated into a variety of cocktails.

Championing the Ice-Cold Experience

An integral takeaway from the event was the emphasis on the ideal serving temperature of Jägermeister: a frosty -18°C. This emphasis underscored the brand’s commitment to ensuring that enthusiasts savor the liqueur at its optimal chill, enhancing the taste and overall enjoyment.

Conclusion

The Jägermeister Cold Brew Tasting session stood as a testament to the brand’s dedication to providing its aficionados with an immersive and educational experience. By expertly guiding participants through a sensorial journey, master mixologist Yangdup Lama and the Jägermeister team successfully showcased the brand’s diverse offerings while highlighting the significance of serving the iconic liqueur at its perfectly chilly -18°C temperature.

This event not only offered guests a chance to indulge in Jägermeister’s rich history and complex flavor palette but also served as a platform for them to explore innovative ways to enjoy the liqueur through signature cocktails and appreciate the meticulous craftsmanship that goes into each bottle.

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Pernod Ricard Distributors Meet

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In the heart of Uttarakhand, amidst the enchanting beauty of Rishikesh, we embarked on a journey fuelled by passion—endeavouring to unite the hearts of Haryana with pure sincerity.

Pernod Ricard Haryana, in collaboration with its esteemed partners, scripted a new chapter in the book of heartfelt connections—the 3rd chapter of DIL SE, weaving together new memories and forging fresh bonds.

Welcoming our cherished partners with the grace of traditional dance, we set the stage with unparalleled style.

The evening, already splendid, was painted in even more vibrant hues by our sensational stars.

The soul-stirring sufi music of साDHO BAND and the electrifying performance by Pranjal Dahiya elevated the party atmosphere, making it even more enchanting.

The celebration created an atmosphere where every beat resonated with partners joyously dancing. The kaleidoscope of games, laughter, and music painted a picture of sheer jubilation.

Each performance, every game, and every smile strengthened the bonds within our circle. The journey of connecting hearts, not only remained etched in our memories but also marked the beginning of a new chapter.

As we conclude this heartfelt journey, we extend our sincere thanks, DIL SE, to our partners. From Pernod Ricard Haryana, a resounding gratitude for making this journey unforgettable.

To more moments of connection, to more joy, and to more journeys—thank you, DIL SE.

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Marketing

PRI India’s Prestigious Experience Store: Redefining Luxury and Diversity

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PRI India has unveiled a ground-breaking retail concept with its captivating 4200 square feet Experience Store, strategically located in Punchkula & Chandigarh. This flagship store stands as a beacon of prestige, offering a comprehensive showcase of Pernod Ricard’s premium and rare collections, redefining the essence of luxury and diversity in the realm of spirits.

Design Concept: Fluid Architecture and Elegance
The Experience Store embodies the concept of “fluid architecture,” seamlessly blending innovation, authenticity, and diversity into its design ethos. The store’s prominent feature is a captivating, illuminated central counter that serves as the focal point, accentuating the sense of elegance and sophistication. The gently waved back walls provide a luxurious backdrop, enhancing the upscale environment and lending an air of exclusivity to the showcased brands.

A Treasury of Premium Offerings
This retail haven boasts an impressive array of PRI’s elite collection, including distinguished labels such as Royal Salute, Chivas Regal, Ballantine’s, The Glenlivet, Absolut Elyx, and G.H. Mumm Champagne. Each brand finds its place within this opulent space, meticulously positioned to showcase its individuality and craftsmanship.

A Celebration of Prestige and Rarity
The Experience Store is not merely a retail space; it is a celebration of prestige and rarity. Here, patrons are invited to immerse themselves in the world of premium spirits, guided by the artistry, heritage, and unparalleled quality synonymous with Pernod Ricard’s portfolio.

A Showcase of Elegance and Luxury
Beyond the assortment of products, the Experience Store serves as an interactive platform for curated experiences, tastings, and bespoke events. These engagements not only educate but also elevate the consumer’s understanding and appreciation of fine spirits, fostering a deeper connection with the showcased brands.

Elevating the Standard of Retail Excellence
The PRI India Experience Store stands as a testament to elevating the standard of retail excellence in the spirits industry. By curating an immersive space that harmonizes innovation, authenticity, and diversity, this establishment not only showcases exceptional products but also offers an unmatched journey of indulgence and sophistication.

Conclusion
PRI India’s Experience Store emerges as a paragon of luxury, diversity, and unparalleled retail experience. Its design, portfolio curation, and commitment to delivering immersive brand encounters underscore the house’s dedication to crafting a space that transcends traditional retail, setting a new benchmark for prestige and sophistication in the spirits industry. This flagship store not only represents a showcase of exclusivity but also stands as a testament to PRI India’s enduring legacy of excellence and innovation.

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Corporate

Chivas Brand Store: Redefining Luxury and Experience in a 550 Sq. Ft. Space

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Nestled in a prominent location, the Chivas Brand Store stands as a testament to luxury and sophistication within its modest yet striking 550 square feet. Transformed according to global guidelines, this store serves as the epitome of excellence, housing an extensive portfolio of Pernod Ricard’s premium and rare offerings.

Design and Transformation
The conversion of this space into the Chivas Brand Store adhered meticulously to global standards, ensuring that every aspect resonated with the essence of the brand. The design, meticulously curated, reflects the opulence and exclusivity associated with Chivas Regal, creating an ambiance that exudes luxury.

Portfolio Showcasing
The store’s essence lies in its ability to showcase a broad spectrum of Pernod Ricard’s premium and rare collection. Each product is carefully displayed, inviting patrons to explore the craftsmanship and heritage behind the Chivas brand. The portfolio, ranging from timeless classics to exclusive releases, offers an immersive journey into the world of fine spirits.

Curated Experiences
Beyond merely showcasing products, the Chivas Brand Store offers curated experiences aimed at engaging and educating patrons. Tasting sessions, masterclasses, and interactive displays provide an in-depth understanding of the brand’s legacy, craftsmanship, and the art of whisky appreciation.

Engagement and Community Building
The store serves as more than a retail space; it acts as a hub for fostering community engagement and brand loyalty. Events, collaborations, and partnerships with connoisseurs and influencers enrich the Chivas experience, drawing enthusiasts and aficionados alike into the brand’s captivating narrative.

Impact and Success
The Chivas Brand Store has transcended the conventional retail setting, redefining the notion of a whisky store. Its impact goes beyond sales figures, establishing a lasting impression on patrons, nurturing a loyal community, and elevating the brand’s prestige.

Conclusion
In its compact yet opulent form, the Chivas Brand Store has successfully encapsulated the essence of Chivas Regal. By blending design excellence, a diverse product portfolio, curated experiences, and a community-driven approach, this store stands as a testament to the brand’s commitment to luxury, heritage, and the art of whisky appreciation. Its influence extends beyond its physical dimensions, setting a new benchmark for immersive brand experiences within the world of premium spirits.

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Digital

Jägermeister Cold Brew Tasting: A Case Study in Ice-Cold Exploration

Written by admin

Jägermeister, the iconic herbal liqueur, orchestrated an exclusive cocktail session aimed at inviting its fervent admirers to embark on an ice-cold exploration of its renowned flavors. The event, spearheaded by master mixologist Yangdup Lama, offered an unparalleled experience featuring Jäger’s signature serves alongside delectable canapés.

Event Highlights
The focal point of this captivating affair was the tasting session led by the esteemed mixologist. Guests were treated to an immersive journey through the distinct offerings of Jägermeister, including the classic Jägermeister Original, the sophisticated Jägermeister Manifest, and the innovative Jägermeister Cold Brew Coffee – all meticulously served at an optimal temperature of -18°C.

Exploring Jägermeister’s Complexity
Throughout the session, participants delved into the intricate blend of 56 herbs and spices that contribute to Jägermeister’s unparalleled and unique flavor profile. The tasting experience highlighted the intricate botanical base that forms the essence of Jägermeister, accentuated when expertly incorporated into a variety of cocktails.

Championing the Ice-Cold Experience
An integral takeaway from the event was the emphasis on the ideal serving temperature of Jägermeister: a frosty -18°C. This emphasis underscored the brand’s commitment to ensuring that enthusiasts savor the liqueur at its optimal chill, enhancing the taste and overall enjoyment.

Conclusion
The Jägermeister Cold Brew Tasting session stood as a testament to the brand’s dedication to providing its aficionados with an immersive and educational experience. By expertly guiding participants through a sensorial journey, master mixologist Yangdup Lama and the Jägermeister team successfully showcased the brand’s diverse offerings while highlighting the significance of serving the iconic liqueur at its perfectly chilly -18°C temperature.

This event not only offered guests a chance to indulge in Jägermeister’s rich history and complex flavor palette but also served as a platform for them to explore innovative ways to enjoy the liqueur through signature cocktails and appreciate the meticulous craftsmanship that goes into each bottle.

Read More
Digital

The Malt Network at WeWork: Fostering Collaboration and Innovation in India’s Startup Culture

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In the dynamic landscape of India’s burgeoning startup culture, where creativity and groundbreaking ideas converge, 100 Pipers Glassware ‘The Malt Network’ proudly unveiled its third chapter in an exclusive collaboration with WeWork – the heartbeat of India’s largest startup community. This transformative event brought together 12 dynamic startups, providing a unique platform for them to spotlight their passions, articulate their visions, and forge invaluable connections among fellow entrepreneurs.

An Unforgettable Evening of Innovation
The event held at WeWork’s vibrant space was nothing short of legendary. It served as an epicenter for innovation, collaboration, and the embodiment of the entrepreneurial spirit. The atmosphere crackled with excitement as startups showcased their unique offerings, shared their stories, and engaged in insightful conversations, marking an evening steeped in inspiration and creativity.

Platform for Passionate Entrepreneurs
The collaboration between The Malt Network and WeWork acted as a catalyst, enabling 12 dynamic startups to shine a spotlight on their innovations. It provided a fertile ground for these burgeoning ventures to articulate their vision, share their expertise, and connect with a community of like-minded individuals who understand the challenges and triumphs of entrepreneurship.

Fostering Innovation and Collaboration
The event was more than a gathering; it was a nexus where innovation met collaboration. Through curated interactions and networking opportunities, startups had the chance to synergize their ideas, explore potential collaborations, and lay the foundation for future partnerships that could propel their ventures to new heights.

Conclusion
The Malt Network’s collaboration with WeWork for its third chapter was a testament to the power of community, innovation, and entrepreneurial zeal. By providing a stage for startups to showcase their passion and vision, the event not only celebrated the diversity of ideas but also facilitated meaningful connections that could potentially shape the future of India’s startup ecosystem. This evening of camaraderie, idea exchange, and collaboration stands as a testament to the boundless possibilities when innovation, entrepreneurship, and networking converge in the vibrant tapestry of India’s startup landscape.

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