Introduction
#LeConviviland at RYU became the epicenter of an unforgettable night, as attendees were spirited away into the vibrant heart of Irish Pub Culture. The event, hosted by Jameson, transformed the venue into a hub of excitement, camaraderie, and electrifying entertainment, promising an evening of memorable celebrations.

Immersive Experience
The event’s ambiance was set ablaze by DJ Pasha’s beats, igniting the dance floor and ensuring an energetic vibe that kept the crowd enthralled throughout the night. Jameson MY ROUND Bar was the cornerstone, ensuring a continuous flow of signature cocktails that tantalized the taste buds and added to the festive atmosphere.

Unifying Moments
The excitement peaked with Jameson Bowling, a unique and engaging activity that brought everyone together. Amidst the laughter and camaraderie, attendees bonded over friendly games, creating unforgettable moments and fostering a sense of unity among guests.

Introduction
Within the domain of liquor beverage retail, the environment lacks the strategic design typically seen in large format retail chains and electronics showrooms such as Croma or Reliance Digital. The prevalent issue arises from cluttered displays, featuring multiple brands across various categories and SKUs, creating a chaotic shopping experience for consumers.

Objective
The primary aim was to secure the most prominent display for PRI brands amid the cluttered retail space. This endeavor required a fusion of retail space planning and innovative technology to enhance the overall consumer shopping experience while simultaneously boosting partner satisfaction through premium solutions.

Challenges
The existing retail landscape posed challenges, primarily due to cluttered displays and obscured visibility of brands. Additionally, conventional marketing tools like edge-lit signages and periodic campaign materials failed to offer the desired impact in this competitive setting.

Introduction

Jägermeister, the iconic herbal liqueur, orchestrated an exclusive cocktail session aimed at inviting its fervent admirers to embark on an ice-cold exploration of its renowned flavors. The event, spearheaded by master mixologist Yangdup Lama, offered an unparalleled experience featuring Jäger’s signature serves alongside delectable canapés.

Event Highlights

The focal point of this captivating affair was the tasting session led by the esteemed mixologist. Guests were treated to an immersive journey through the distinct offerings of Jägermeister, including the classic Jägermeister Original, the sophisticated Jägermeister Manifest, and the innovative Jägermeister Cold Brew Coffee – all meticulously served at an optimal temperature of -18°C.

Exploring Jägermeister’s Complexity

Throughout the session, participants delved into the intricate blend of 56 herbs and spices that contribute to Jägermeister’s unparalleled and unique flavor profile. The tasting experience highlighted the intricate botanical base that forms the essence of Jägermeister, accentuated when expertly incorporated into a variety of cocktails.

In the heart of Uttarakhand, amidst the enchanting beauty of Rishikesh, we embarked on a journey fuelled by passion—endeavouring to unite the hearts of Haryana with pure sincerity.

Pernod Ricard Haryana, in collaboration with its esteemed partners, scripted a new chapter in the book of heartfelt connections—the 3rd chapter of DIL SE, weaving together new memories and forging fresh bonds.

Welcoming our cherished partners with the grace of traditional dance, we set the stage with unparalleled style.