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Jameson Bar Raid

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Introduction
#LeConviviland at RYU became the epicenter of an unforgettable night, as attendees were spirited away into the vibrant heart of Irish Pub Culture. The event, hosted by Jameson, transformed the venue into a hub of excitement, camaraderie, and electrifying entertainment, promising an evening of memorable celebrations.

Immersive Experience
The event’s ambiance was set ablaze by DJ Pasha’s beats, igniting the dance floor and ensuring an energetic vibe that kept the crowd enthralled throughout the night. Jameson MY ROUND Bar was the cornerstone, ensuring a continuous flow of signature cocktails that tantalized the taste buds and added to the festive atmosphere.

Unifying Moments
The excitement peaked with Jameson Bowling, a unique and engaging activity that brought everyone together. Amidst the laughter and camaraderie, attendees bonded over friendly games, creating unforgettable moments and fostering a sense of unity among guests.

A Toast to Unforgettable Memories
As glasses clinked and laughter echoed, #LeConviviland became a haven for creating memories that would last a lifetime. The event encapsulated the essence of celebration, joy, and togetherness, elevating the experience beyond a mere gathering to a night of pure delight and connection.

Conclusion
#LeConviviland’s celebration, curated by Jameson at RYU, exemplified the brand’s commitment to creating immersive and unforgettable experiences. The event seamlessly blended Irish Pub Culture with modern entertainment, bringing people together for a night of exhilarating beats, delightful cocktails, and unifying activities. As attendees raised their glasses to the moments that truly matter, the evening marked a testament to the power of community, camaraderie, and the art of crafting enduring memories.

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Uncategorized

Air Space Branding

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Introduction
Within the domain of liquor beverage retail, the environment lacks the strategic design typically seen in large format retail chains and electronics showrooms such as Croma or Reliance Digital. The prevalent issue arises from cluttered displays, featuring multiple brands across various categories and SKUs, creating a chaotic shopping experience for consumers.

Objective
The primary aim was to secure the most prominent display for PRI brands amid the cluttered retail space. This endeavor required a fusion of retail space planning and innovative technology to enhance the overall consumer shopping experience while simultaneously boosting partner satisfaction through premium solutions.

Challenges
The existing retail landscape posed challenges, primarily due to cluttered displays and obscured visibility of brands. Additionally, conventional marketing tools like edge-lit signages and periodic campaign materials failed to offer the desired impact in this competitive setting.

Proposed Solution
To address these challenges, a comprehensive evaluation was conducted, identifying the shop entry as the most visible and impactful spot for brand visibility. Recognizing the entry’s unparalleled visibility across walk-in and non-walk-in outlets, the focus shifted towards optimizing this prime real estate.

Innovative Implementation
A modular design was conceptualized based on the available shop facia. Advanced screens, centrally controlled via Wi-Fi programming, were strategically installed in the identified airspace. This implementation not only ensured optimal utilization of space but also facilitated dynamic content delivery in real-time.

The Enabler: Airspace Branding
This innovative approach allowed for multi-brand campaigns, leveraging both rich media and static images for efficient communication. The introduction of ‘live’ promotions, enabling real-time changes based on sales performance or specific brand objectives, revolutionized the retail landscape.

Advantages and Impact
The dynamic screens replaced traditional, static marketing tools like MDF cut-out standees or paper POS, offering scalability across multiple outlets. The automated nature of content updates significantly reduced the need for manual intervention, optimizing resource utilization while ensuring consistent and impactful brand communication.

Conclusion
The implementation of Air Space Branding emerged as a game-changer in the cluttered liquor beverage retail space. By leveraging technology and strategic placement, this approach not only elevated brand visibility but also enhanced consumer engagement, leading to increased Return on Investment (ROI) for individual brands and significantly amplifying Opportunity To See (OTS) metrics.

This solution, characterized by its agility, scalability, and cost-efficiency, showcases the transformative power of innovative branding strategies within retail spaces, setting a new standard for consumer-centric experiences in the industry.

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Uncategorized

Jägermeister

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Introduction

Jägermeister, the iconic herbal liqueur, orchestrated an exclusive cocktail session aimed at inviting its fervent admirers to embark on an ice-cold exploration of its renowned flavors. The event, spearheaded by master mixologist Yangdup Lama, offered an unparalleled experience featuring Jäger’s signature serves alongside delectable canapés.

Event Highlights

The focal point of this captivating affair was the tasting session led by the esteemed mixologist. Guests were treated to an immersive journey through the distinct offerings of Jägermeister, including the classic Jägermeister Original, the sophisticated Jägermeister Manifest, and the innovative Jägermeister Cold Brew Coffee – all meticulously served at an optimal temperature of -18°C.

Exploring Jägermeister’s Complexity

Throughout the session, participants delved into the intricate blend of 56 herbs and spices that contribute to Jägermeister’s unparalleled and unique flavor profile. The tasting experience highlighted the intricate botanical base that forms the essence of Jägermeister, accentuated when expertly incorporated into a variety of cocktails.

Championing the Ice-Cold Experience

An integral takeaway from the event was the emphasis on the ideal serving temperature of Jägermeister: a frosty -18°C. This emphasis underscored the brand’s commitment to ensuring that enthusiasts savor the liqueur at its optimal chill, enhancing the taste and overall enjoyment.

Conclusion

The Jägermeister Cold Brew Tasting session stood as a testament to the brand’s dedication to providing its aficionados with an immersive and educational experience. By expertly guiding participants through a sensorial journey, master mixologist Yangdup Lama and the Jägermeister team successfully showcased the brand’s diverse offerings while highlighting the significance of serving the iconic liqueur at its perfectly chilly -18°C temperature.

This event not only offered guests a chance to indulge in Jägermeister’s rich history and complex flavor palette but also served as a platform for them to explore innovative ways to enjoy the liqueur through signature cocktails and appreciate the meticulous craftsmanship that goes into each bottle.

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Uncategorized

Pernod Ricard Distributors Meet

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In the heart of Uttarakhand, amidst the enchanting beauty of Rishikesh, we embarked on a journey fuelled by passion—endeavouring to unite the hearts of Haryana with pure sincerity.

Pernod Ricard Haryana, in collaboration with its esteemed partners, scripted a new chapter in the book of heartfelt connections—the 3rd chapter of DIL SE, weaving together new memories and forging fresh bonds.

Welcoming our cherished partners with the grace of traditional dance, we set the stage with unparalleled style.

The evening, already splendid, was painted in even more vibrant hues by our sensational stars.

The soul-stirring sufi music of साDHO BAND and the electrifying performance by Pranjal Dahiya elevated the party atmosphere, making it even more enchanting.

The celebration created an atmosphere where every beat resonated with partners joyously dancing. The kaleidoscope of games, laughter, and music painted a picture of sheer jubilation.

Each performance, every game, and every smile strengthened the bonds within our circle. The journey of connecting hearts, not only remained etched in our memories but also marked the beginning of a new chapter.

As we conclude this heartfelt journey, we extend our sincere thanks, DIL SE, to our partners. From Pernod Ricard Haryana, a resounding gratitude for making this journey unforgettable.

To more moments of connection, to more joy, and to more journeys—thank you, DIL SE.

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Marketing

The Malt Network: Igniting Change and Collaboration for Aspiring Innovators

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In a world marked by perpetual change, where breakthroughs and advancements shape our daily landscape, the driving force is in the hands of those who embody transformation – driven by ideas, technology, responsibility, and cause-related initiatives. This era heralds a future where change takes tangible form, fueling the aspirations of the ambitious and visionary youth seeking to emulate success in these dynamic fields.

100 Pipers Malt: Embracing Change in Scotch
Amidst this shifting paradigm, 100 Pipers Malt introduces a scotch that transcends tradition. It resonates with the ambitious and aspiring new age consumers, symbolizing the essence of change and igniting the fire of imagination within them.

The Birth of The Malt Network
At M.H. I., we envisioned and curated The Malt Network – an innovative platform fostering new-age conversations and collaborations. Through curated evening experiences, this initiative invites and encourages ambitious youth to engage and interact with the top minds of India, cultivating an environment ripe for learning and growth.

A Nexus for Ambitious Entrepreneurs
The Malt Network emerges as a beacon for young entrepreneurs, providing them with an exclusive opportunity to collaborate and network with the true stalwarts of their city on a monthly basis. This platform serves as a catalyst for connections, conversations, and collaborations that drive innovation and transformation.

Empowering Growth and Collaboration
The Malt Network isn’t just an event; it’s a gateway to a growth horizon. It offers the chance to be part of a community where change-makers converge, share insights, and forge alliances that pave the way for a progressive future.

The Motto: Do Something First
Underpinning The Malt Network is a guiding principle encapsulated by the motto: “Do Something First.” This mantra encapsulates the ethos of innovation, daring to pioneer, and being at the forefront of change, challenging every individual to make their mark.

Conclusion
The Malt Network stands as a testament to the spirit of innovation, collaboration, and change that defines this transformative era. It symbolizes the aspirations of the ambitious youth and the power of collective imagination. Through curated experiences, collaborations, and a commitment to fostering growth, The Malt Network represents a gateway to a future where change isn’t just embraced but nurtured, driving a wave of innovation that shapes tomorrow’s world.

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Marketing

PRI India’s Prestigious Experience Store: Redefining Luxury and Diversity

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PRI India has unveiled a ground-breaking retail concept with its captivating 4200 square feet Experience Store, strategically located in Punchkula & Chandigarh. This flagship store stands as a beacon of prestige, offering a comprehensive showcase of Pernod Ricard’s premium and rare collections, redefining the essence of luxury and diversity in the realm of spirits.

Design Concept: Fluid Architecture and Elegance
The Experience Store embodies the concept of “fluid architecture,” seamlessly blending innovation, authenticity, and diversity into its design ethos. The store’s prominent feature is a captivating, illuminated central counter that serves as the focal point, accentuating the sense of elegance and sophistication. The gently waved back walls provide a luxurious backdrop, enhancing the upscale environment and lending an air of exclusivity to the showcased brands.

A Treasury of Premium Offerings
This retail haven boasts an impressive array of PRI’s elite collection, including distinguished labels such as Royal Salute, Chivas Regal, Ballantine’s, The Glenlivet, Absolut Elyx, and G.H. Mumm Champagne. Each brand finds its place within this opulent space, meticulously positioned to showcase its individuality and craftsmanship.

A Celebration of Prestige and Rarity
The Experience Store is not merely a retail space; it is a celebration of prestige and rarity. Here, patrons are invited to immerse themselves in the world of premium spirits, guided by the artistry, heritage, and unparalleled quality synonymous with Pernod Ricard’s portfolio.

A Showcase of Elegance and Luxury
Beyond the assortment of products, the Experience Store serves as an interactive platform for curated experiences, tastings, and bespoke events. These engagements not only educate but also elevate the consumer’s understanding and appreciation of fine spirits, fostering a deeper connection with the showcased brands.

Elevating the Standard of Retail Excellence
The PRI India Experience Store stands as a testament to elevating the standard of retail excellence in the spirits industry. By curating an immersive space that harmonizes innovation, authenticity, and diversity, this establishment not only showcases exceptional products but also offers an unmatched journey of indulgence and sophistication.

Conclusion
PRI India’s Experience Store emerges as a paragon of luxury, diversity, and unparalleled retail experience. Its design, portfolio curation, and commitment to delivering immersive brand encounters underscore the house’s dedication to crafting a space that transcends traditional retail, setting a new benchmark for prestige and sophistication in the spirits industry. This flagship store not only represents a showcase of exclusivity but also stands as a testament to PRI India’s enduring legacy of excellence and innovation.

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Corporate

Chivas Brand Store: Redefining Luxury and Experience in a 550 Sq. Ft. Space

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Nestled in a prominent location, the Chivas Brand Store stands as a testament to luxury and sophistication within its modest yet striking 550 square feet. Transformed according to global guidelines, this store serves as the epitome of excellence, housing an extensive portfolio of Pernod Ricard’s premium and rare offerings.

Design and Transformation
The conversion of this space into the Chivas Brand Store adhered meticulously to global standards, ensuring that every aspect resonated with the essence of the brand. The design, meticulously curated, reflects the opulence and exclusivity associated with Chivas Regal, creating an ambiance that exudes luxury.

Portfolio Showcasing
The store’s essence lies in its ability to showcase a broad spectrum of Pernod Ricard’s premium and rare collection. Each product is carefully displayed, inviting patrons to explore the craftsmanship and heritage behind the Chivas brand. The portfolio, ranging from timeless classics to exclusive releases, offers an immersive journey into the world of fine spirits.

Curated Experiences
Beyond merely showcasing products, the Chivas Brand Store offers curated experiences aimed at engaging and educating patrons. Tasting sessions, masterclasses, and interactive displays provide an in-depth understanding of the brand’s legacy, craftsmanship, and the art of whisky appreciation.

Engagement and Community Building
The store serves as more than a retail space; it acts as a hub for fostering community engagement and brand loyalty. Events, collaborations, and partnerships with connoisseurs and influencers enrich the Chivas experience, drawing enthusiasts and aficionados alike into the brand’s captivating narrative.

Impact and Success
The Chivas Brand Store has transcended the conventional retail setting, redefining the notion of a whisky store. Its impact goes beyond sales figures, establishing a lasting impression on patrons, nurturing a loyal community, and elevating the brand’s prestige.

Conclusion
In its compact yet opulent form, the Chivas Brand Store has successfully encapsulated the essence of Chivas Regal. By blending design excellence, a diverse product portfolio, curated experiences, and a community-driven approach, this store stands as a testament to the brand’s commitment to luxury, heritage, and the art of whisky appreciation. Its influence extends beyond its physical dimensions, setting a new benchmark for immersive brand experiences within the world of premium spirits.

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Corporate

Pernod Ricard: Crafting Exceptional Moments in the World of Wine and Spirits

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Pernod Ricard boasts an exceptional portfolio renowned for its premium international brands, standing as one of the most comprehensive collections within the wine and spirits industry. This diverse range caters to an array of moments of consumption and conviviality, encapsulating the essence of fine craftsmanship and unparalleled quality.

Unraveling the Portfolio
Pernod Ricard’s portfolio is a tapestry of sophistication, encompassing an extensive array of brands that cater to diverse tastes, preferences, and occasions. From celebrated whiskies like Chivas Regal and The Glenlivet to iconic spirits such as Absolut Vodka and Martell Cognac, the collection represents a harmonious blend of heritage, innovation, and premium craftsmanship.

Addressing Moments of Convivialité
The essence of Pernod Ricard’s portfolio lies not only in the quality of its offerings but also in its ability to cater to various moments of convivialité – those shared, cherished moments of connection and enjoyment. Whether it’s a celebratory toast with G.H. Mumm Champagne or a relaxed evening with Jacob’s Creek wines, each brand encapsulates the spirit of its moment, elevating experiences across diverse occasions.

Crafting Experiences and Memories
Beyond the exquisite products, Pernod Ricard is dedicated to crafting immersive experiences that transcend traditional consumption. Through curated events, masterclasses, and unique brand activations, the portfolio endeavors to enrich consumers’ experiences, fostering deeper connections with the brands and creating lasting memories.

Global Impact and Influence
The impact of Pernod Ricard’s portfolio extends globally, leaving an indelible mark on the world of fine spirits and wines. Its dedication to excellence, innovation, and sustainability resonates not only with connoisseurs but also with enthusiasts, establishing a benchmark for quality and setting trends within the industry.

Conclusion
Pernod Ricard’s exceptional portfolio of premium international brands stands as a testament to its commitment to excellence and innovation. By addressing a diverse range of moments of consumption and convivialité, the portfolio not only offers exceptional products but also creates unforgettable experiences that resonate with consumers worldwide. This comprehensive collection continues to shape the landscape of the wine and spirits industry, setting new standards and redefining the art of enjoyment and convivialité for generations to come.

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Digital

Jägermeister Cold Brew Tasting: A Case Study in Ice-Cold Exploration

Written by admin

Jägermeister, the iconic herbal liqueur, orchestrated an exclusive cocktail session aimed at inviting its fervent admirers to embark on an ice-cold exploration of its renowned flavors. The event, spearheaded by master mixologist Yangdup Lama, offered an unparalleled experience featuring Jäger’s signature serves alongside delectable canapés.

Event Highlights
The focal point of this captivating affair was the tasting session led by the esteemed mixologist. Guests were treated to an immersive journey through the distinct offerings of Jägermeister, including the classic Jägermeister Original, the sophisticated Jägermeister Manifest, and the innovative Jägermeister Cold Brew Coffee – all meticulously served at an optimal temperature of -18°C.

Exploring Jägermeister’s Complexity
Throughout the session, participants delved into the intricate blend of 56 herbs and spices that contribute to Jägermeister’s unparalleled and unique flavor profile. The tasting experience highlighted the intricate botanical base that forms the essence of Jägermeister, accentuated when expertly incorporated into a variety of cocktails.

Championing the Ice-Cold Experience
An integral takeaway from the event was the emphasis on the ideal serving temperature of Jägermeister: a frosty -18°C. This emphasis underscored the brand’s commitment to ensuring that enthusiasts savor the liqueur at its optimal chill, enhancing the taste and overall enjoyment.

Conclusion
The Jägermeister Cold Brew Tasting session stood as a testament to the brand’s dedication to providing its aficionados with an immersive and educational experience. By expertly guiding participants through a sensorial journey, master mixologist Yangdup Lama and the Jägermeister team successfully showcased the brand’s diverse offerings while highlighting the significance of serving the iconic liqueur at its perfectly chilly -18°C temperature.

This event not only offered guests a chance to indulge in Jägermeister’s rich history and complex flavor palette but also served as a platform for them to explore innovative ways to enjoy the liqueur through signature cocktails and appreciate the meticulous craftsmanship that goes into each bottle.

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Marketing

Absolut Pride Night: Celebrating Diversity and Inclusivity in Chandigarh with Unmatched Swag

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Absolut Pride Night emerged as a vibrant and inclusive celebration of the LGBTQ+ spirit in Chandigarh, embodying the essence of Absolut’s commitment to diversity, love, and acceptance. The event promised and delivered an unforgettable evening filled with excitement, performances, and bespoke cocktails, marking the initiation of a series of Pride Nights for Chandigarh and Punjab.

An Evening of Celebration
The exclusive event curated by Absolut was a testament to the celebration of love, happiness, and the creation of enduring memories. Attendees experienced an array of engagements, from thrilling performances to signature cocktails, all geared towards fostering a sense of joy and inclusivity.

Joining Forces with the Chandigarh Pride Community
The Chandigarh Pride community and Pride celebrities united for an unforgettable night at Jungle Bar, symbolizing a collaborative effort to celebrate and embrace the LGBTQ+ community. Notable personalities such as Dhananjay Chauhan, Rishabh, Mahi, Dani, Sana Sheikh, and Vicky (Hunter Boy) graced the event, adding to the vibrancy and significance of the occasion.

Initiating a Series of Pride Nights
The success and essence of the Absolut Pride Night in Chandigarh marked the inception of a series of Pride Nights for Chandigarh and Punjab, setting the stage for continued celebrations, camaraderie, and advocacy for diversity and inclusivity.

Social Impact
The event’s social reach was monumental, reaching an audience of over 500,000 individuals. The engagement, reflected through views, likes, and comments, surpassed 80,000 interactions, while the overall impression exceeded a staggering 1 million, underscoring the event’s resonance and impact within the community.

Conclusion
Absolut Pride Night encapsulated the spirit of diversity, acceptance, and celebration of love in Chandigarh. Beyond an evening of entertainment and revelry, the event fostered an environment of inclusivity, bringing together individuals from diverse backgrounds under one vibrant and welcoming umbrella. As the first in a series of Pride Nights, it laid the foundation for ongoing celebrations and advocacy, reinforcing Absolut’s commitment to supporting and empowering the LGBTQ+ community.

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